(NECN) - Gail Goodman, CEO of Constant Contact in Waltham, Mass., runs a company with more than half a million customers, all small to medium business owners.

Constant Contact helps customers with social media and email marketing.

What’s so special about their niche? Here’s a hint: it’s more than the software, as their employees share 10,000 one-to-one connections with customers each day.

Although email marketing is the anchor of Constant Contact, the company has evolved with the technology world to include social media marketing and much more.

"We've really studied all the ways a small business wants to stay connected," said Goodman. "We're expanding to really be that complete suite of solutions for them to create and grow their customer relationships."

See the attached video for the complete interview.