(NECN) – An elevator pitch is something every successful entrepreneur needs to have.

David Young would know. The founder of Bounce Imaging and one of this year’s MassChallenge winners needed one in order to get where he is.

“You have 60 seconds or two minute to communicate the most meaningful aspects of your business and why someone should be interested in it,” Young said.

President of MassChallenge Akhil Nigam and Morgan O’Neill, another MassChallenge winner, also chime in with their thoughts.