Massachusetts consumers were eager to take advantage of the chance not to pay 6.5 percent tax.
An hour before the store's opening, a line of shoppers stands at the Apple Store in South Shore Plaza in Braintree, Massachusetts.
They were eager to take advantage of this weekend's sales tax holiday, allowing keep the 6.25 percent for themselves.
Retail destinations are offering extended store hours this weekend.
The holiday applies to items under $2500 dollars, excluding cars and boats - sending shoppers our for some very popular purchases in addition to many people's annual back-to-school shopping.
Susan O'Connor has two college students in her family, meaning a double laptop purchase, but also the chance at a double discount.
