San Francisco-based ridesharing company Uber is partnering with a hotel rewards program for the first time.
On Tuesday, Uber announced a partnership with Starwood Hotels and Resorts, headquartered in Connecticut.
Now people in Starwood Hotel’s Preferred Guest program can earn hotel “points” at the chain every time they ride with Uber. The Starwood chain is made up of more than 1,100 hotels and nine brands including St. Regis, W, Westin, The Luxury Collection, Le Méridien, Sheraton, Four Points by Sheraton, Aloft, and Element.
According to Uber’s blog, 72 percent of the over 290 cities where Uber is available, you can also find a Starwood hotel.
This partnership includes larger promotional events around the world, including a day of special freebies and deals for San Francisco customers on Feb. 28.
While Uber is a popular ridesharing company, it has also been surrounded in controversy both in the Bay Area and around the world. Uber has come under fire recently for its safety record, executive missteps, and for being embroiled in several lawsuits with local governments.
Riders will have to rack up quite a few Uber trips to earn their free stay. Starwood Hotel guests earn one “Starpoint” for each dollar they spend with Uber. Guests need a minimum of 2,000 of those “Starpoints“ to stay at the least expensive Starwood rooms.