May 25, 2009 Couple takes unique approach to sell dream home Play video

(NECN: Josh Brogadir, Lincoln, Mass.) - A Massachusetts couple is offering up big bucks to anyone who can help them sell their house.

The home is worth close to $2 million and a chunk of that change could be yours.

Plus, there's a moving marketing campaign in the Boston suburbs.

What makes this house unique is not the six roof levels or the 14 foot high ceiling for a racquetball court in the basement, it's the way this family is trying to sell their house - a modern approach with this contemporary home.

"The idea here is kind of positive and negative space, parts of the house protrude out," explained David Hornstein.

He is an architect, the designer and builder of this house, where he lives with his wife and teenage son.

It's a contemporary gem set on two acres amidst the foliage of Lincoln, Massachusetts.

Hornstein gave us a tour of the property, first outside with the sun shining on the yard.

"The garden steps out in the same way that the house steps up," Hornstein said.

Then inside with the light shining in one of the many windows to illuminate the open spaces.

"The idea of this room is you're just getting light from all angles, so it's always going to be bright in here," Hornstein said.

Hornstein, who also owns an internet business, is selling the house he designed and built only a couple of years ago.

"I like the challenge of designing and building something, getting to kind of live in

How to sell it in this recession is no dream, just a hard reality of the current housing market that is now starting to show some signs of life.

Not wanting to list with a realtor and pay the percentage on the nearly $2 million asking price, Hornstein and his wife first set up a website in February, then took the unusual method of offering a $50,000 finder's fee for anyone who finds a buyer for them.

And then - he had the unconventional idea of building a sign with photos of his house - a multi-sided moving billboard that he drives on the back of his pick-up truck around Boston's northwest suburbs - and that he parks in strategic locations.

One of those strategic locations is a gym parking lot in Waltham. It's part of a corporate office park with investment and biotech companies, workers there could be the potential buyers.

"There's probably 10 or 15 thousand folks that work there and this could be the holy grail for them because they could walk to work," Hornstein said.

The Hornsteins have had a couple of offers they say were too low - and about 25 prospective buyers out to see it.

But they're still hoping the right person comes along - to buy this unique house - with the unconventional marketing plan.

"The truck has produced three, so far, prospective buyers, which isn't bad for casual, and I actually got a design job for a new house out of it. So that was totally unexpected, and a great benefit that definitely paid for the $200 sign," Hornstein said.

The house is just a few minutes from the Celtics practice facility, and thinking high ceilings here, the Hornsteins hope perhaps a Celtic will buy the house.

One member of the team already came through to look at the home.

If you'd like to see it for yourself, CLICK HERE.