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(NECN/APTV) - Gadget-hungry South Koreans got their first and much sought after iPhones on Saturday, amid great fanfare and expectations that the communication and entertainment device will shake up a local mobile phone market dominated by domestic giants Samsung and LG. Hundreds of customers lined up to get their pre-ordered iPhones at an official launch event in the capital Seoul, some after waiting overnight. 25-year-old university student Huh Jin-seok was the first to get one, as music blared and strobe lights flashed. He had waited in a queue for more than 26 hours. A band played loud rockabilly music outside the venue, near a clock that counted down the time until the launch. Those receiving their phones were among about 65-thousand people who had placed orders since November 22. South Korean mobile carrier KT Corporation, Apple Incorporated local partner, said about 850 people picked up iPhones at the event. Others were receiving them via delivery at their homes or offices. So-called smartphones - advanced mobile phones with computer-like capabilities - make up just 1 percent of all cell phones in the country, but the advent of the iPhone is expected to change all that. The iPhone's arrival after a long delay has generated excitement among South Korean consumers and industry analysts, who say it is likely to expand the domestic smartphone market and pose a challenge to local manufacturers Samsung Electronics Company and LG Electronics Incorporated. The sleek smartphone, which has grabbed headlines around the world and solidified Apple's status as a purveyor of cutting edge consumer electronics , was already available in many other Asian countries including Japan, where it launched last year. It made its official debut in China last month. Regulatory hurdles had delayed its arrival in South Korea. Final approval by the Korea Communications Commission came earlier this month with the granting of a license to Apple to offer so-called location-based services, which include functions such as maps and direction finders that are available on the iPhone. South Korean law requires companies that provide such applications to obtain government permission. The commission earlier this year also abolished a rule that required all mobile devices to carry special software adapted to South Korea's wireless Internet platform, which was an added cost for foreign manufacturers and viewed as a trade barrier. Samsung and LG dominate the local market for mobile phones. They are also major players globally, ranking Number 2 and Number 3, respectively, behind Finland's Nokia Corporation.