(NECN) - Bauer Performance Sports CEO Kevin Davis talks about their company initiative to get one million new hockey players on the ice in the next 10 years.
This is to build and sustain the market for Bauer, as well as spread the love of hockey.
Davis says they continue to find out that if you get a kid on the ice to have a great experience, he or she will be a hockey player for life.
He says they’ve partnered with Hockey Canada and USA hockey where they’ll do survey work with families who don’t choose hockey for their kids.
Watch the attached video for more.