BBJ: Fine Arts Get Media Savvy

(NECN) - The fine arts are struggling to stay interesting in a world of social networking, 3D TV, and computer games. Now they're turning to some of those very technologies to build their audiences.

Three different groups are using different strategies to be hip and modern. The Boston Ballet is trying to drum up excitement over a ballet that's 150 years old, the Boston Symphony Orchestra is trying to maintain audience and revenue past two years, and the new Repertory Theater is not doing as well, as attendance and tickets sales revenue down.

Boston Business Journal reporter Mary Moore talks about how local finearts groups getting more media savvy because of two realities againstthem.

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