(NECN: Tom Langford, Braintree, Mass.) - For many, there's no better way to burn off those Thanksgiving calories than to shop. Man stores opened their doors at midnight as folks got a jump on Black Friday sales. Retailers are hoping for their best season in years.
Outside the South Shore Plaza, they lined up in the predawn cold and a steady rain. Single-minded shoppers, stalking a sensational sale.
When the doors opened at 4 am, crowds surged in and for the most part, people stayed throughout the day.
Shoppers stuck around because of deals like 20, 30, and 40 percent off.
Susan Kinney left with her arms full. "We came out for a few things, but we got a lot more than we bargained for."
But others say, this year's deals left them disappointed. "I think it's a lot of hype. Some were really worth it, but not a lot."
But the day remains an American tradition. A shop-o-holic's holiday.
A time when many really do shop 'till they drop.
And some wonder if they'll be too exhausted to come back next year.