Nordstrom Drops Ivanka Trump's Fashion Line

The Seattle-based department store chain said the decision was based on the sales performance of the first daughter's brand

Ivanka Trump introduced her father, Donald J. Trump, on the final night of the Republican National Convention, referencing his construction experience as credentials for the presidency.

Nordstrom said Thursday it will stop selling Ivanka Trump clothing and accessories.

The Seattle-based department store chain said the decision was based on the sales performance of the first daughter's brand, The Seattle Times reported.

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Mrs. Eleanor Roosevelt and guests of honor at an inaugural ball held in Washington, D.C., on Mar. 5, 1933. Left to right: Mrs. Cary T. Grayson, Ray Baker, James Roosevelt, Mrs. Roosevelt, Rear Admiral Cary T. Grayson, retired, and Brigadier General William T. Horton, retired.
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President Dwight Eisenhower and first lady Mamie Eisenhower sit in a box in the balcony at the National Guard Armory during one of inaugural balls held in his honor on Jan. 20, 1953.
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Jacqueline Kennedy lifts the skirt of her inaugural ball gown as she and her husband, President-elect John F. Kennedy, leave their Georgetown home in the snowfall en route to the inaugural concert in Washington, D.C., Jan. 19, 1961.
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President John F. Kennedy and first lady Jacqueline Kennedy in a relaxed moment as they attend one of five inaugural balls, Jan. 20, 1961. At left is Vice President Lyndon Johnson.
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Lady Bird Johnson, center, her daughters Luci Baines, left, and Lynda Bird, right, pose in New York City on Jan. 12, 1961. They are modeling the gowns they would wear at the inaugural ball on Jan. 20.
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This Jan. 18, 1965, photo shows Lyndon B. Johnson and his wife, Lady Bird, wearing a white peau de soie gown for the year's inaugural gala.
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President Nixon, right, and his family prepare to leave the White House to attend six inaugural balls in Washington, D.C., Jan. 20, 1969. From left: David Eisenhower; Julie Nixon Eisenhower; Doug Rogers, son of the new secretary of state and Tricia Nixon's escort; Tricia Nixon; Pat Nixon and the president.
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President Jimmy Carter and first lady Rosalynn Carter are pictured with their daughter, Amy, at the first of seven inaugural balls in Washington, D.C., on Thursday, Jan. 20, 1977.
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President Ronald Reagan and his wife, Nancy, dance at an inaugural ball at the Pension Building in Washington, D.C., on Jan. 20, 1981. The president and first lady were scheduled to appear at nine balls during the evening.
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In this Jan. 21, 1985 photo, President Ronald Reagan and first lady Nancy Reagan arrive at the inaugural ball in the Washington Hilton in Washington.
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President-elect George H. W. Bush, left, strains to see the crowd as his wife, Barbara, waves to well-wishers during their second inaugural ball of the evening at the Pension Building, Jan. 18, 1989, Washington, D.C.
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Hillary and President-elect Bill Clinton are seen at one of the four official inaugural dinners in Washington, Jan. 19, 1993.
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President Bill and first lady Hillary Clinton, along with daughter Chelsea, at the New England Ball during inauguration night festivities in Washington, D.C., Jan. 20, 1993.
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President Bill Clinton and first lady Hillary Clinton, dance at the New England Ball Monday, Jan. 20, 1997, in Washington D.C.
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President George W. Bush and first lady Laura Bush smile as they are welcomed by supporters at the Salute to Heroes and Veterans Banquet in Washington, D.C., Saturday, Jan. 20, 2001.
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President George W. Bush, right, first lady Laura Bush and their twin daughters Barbara (far left) and Jenna (to her right) are introduced at the Texas State Society's Black Tie and Boots Ball the week's first inaugural gala Wednesday, Jan. 19, 2005, in Washington, D.C.
President Barack Obama, left, and first lady Michelle Obama, right, are introduced at the Neighborhood Inaugural Ball in Washington, D.C., Tuesday, Jan. 20, 2009.
In this Jan. 21, 2013, photo, President Barack Obama and Michelle Obama wave to guests after their dance at the Inaugural Ball at the 57th Presidential Inauguration in Washington, D.C.
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President Donald Trump and First Lady Melania Trump during the Salute to Our Armed Services Inaugural Ball at the National Building Museum in Washington, DC, January 20, 2017.

The move comes amid a weekslong campaign started in the San Francisco Bay Area known as "Grab Your Wallet," which has been calling for a boycott of retailers that carry merchandise made by Ivanka Trump or President Donald Trump.

In November, Nordstrom posted a response on Twitter to a shopper's letter calling for the company to stop selling the brand, saying, "We hope that offering a vendor's products isn't misunderstood as us taking a political position; we're not."

Don't worry, we made gifs!

A Nordstrom spokesperson didn't say whether the decision to stop buying the brand was permanent, only that they make buying decisions each season. Nordstrom also said it offers thousands of brands and cuts about 10 percent each year based performance.

The Ivanka Trump brand was no longer listed on the company's website Thursday evening, and a search of her products on the site turned up just a few pairs of shoes, all of which had been marked down in price.

Ivanka Trump's independent lifestyle brand promotes her image as a successful working mother and partners with companies to make the branded blush pink dresses and trendy booties offered in multiple department stores.

Her business has also come under fire after she appeared on CBS' "60 Minutes" wearing a nearly $11,000 gold bracelet from her jewelry line and someone from the company sent photos from the interview, seeking free publicity.

She said on Facebook in January she would take a formal leave of absence from her brand and from the Trump Organization but said she was confident both businesses would continue to thrive.

"I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well," said Shannon Coulter, a co-founder of Grab Your Wallet. "I’m particularly dazzled to see consumers flexing their consumer power in favor of a more ethical and inclusive society. I think this is a huge win for them and for Grab Your Wallet."

Coulter went on to say the campaign isn't over yet. She's hoping people will boycott Trump products at Amazon, Macy's and Zappos.

 "It will place additional pressure on the remaining companies," she said. "I’m hoping for a domino effect."

The Bay Area CEO of DoubleKnown Marketing and Communications gave an extensive interview to NBC Bay Area in October about her campaign.

"I want to be able to shop with a clear conscience," she said in a simultaneous Facebook Live and Skype interview from her office.

NBC Bay Area's Lisa Fernandez and Riya Bhattacharjee contributed to this report.

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