(NECN: John Daly) - The extreme violence of Mother Nature combined with the power of the media and social media brings the raw emotion of the disaster in Joplin, Missouri.
First, there is excitement from storm-chasers. They're fearless but they understand the beast they're taunting.
Then there's shear terror. The video is dark, but the audio is chilling from people are huddled in a convenience store freezer.
Suddenly it stops, and then it begins again.
The Heart of Missouri United Way launched a Joplin Relief Fund, where 100 percent of all donations will be given to relief efforts in Joplin. Text "JOPLIN" to 864833 to make a $10 donation, or visit the organization's website for more information.