Maine's L.L. Bean Names New CEO - NECN
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Maine's L.L. Bean Names New CEO

It's the first time they've gone outside the company in 103 years

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    FILE - AP Photo/Pat Wellenbach
    This Dec. 14, 2011 photo, shows rows of boots at the facility where L.L. Bean boots are assembled in Brunswick, Maine.

    L.L. Bean has gone outside the company for the first time in the company's 103-year history for its new CEO.

    The outdoors retailer told employees Tuesday that it has tapped the chief merchandising and marketing officer of Chinese online grocer Yihaodian.

    Chairman Shawn Gorman told workers in a memo provided to The Associated Press that CEO Stephen Smith "embodies the values of L.L. Bean." He starts in January and replaces Chris McCormick, who served for 14 years.

    McCormick was the first person outside the L.L. Bean family to serve as CEO. He had been promoted from within.

    The Maine-based company was founded in 1912, when Leon Leonwood Bean sold his original Maine Hunting Shoe. The company had $1.6 billion in sales last year and has more than 5,000 workers.

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