For people who run non-profits, this is the most critical time of year.

It's when they get 30 percent of their donations. It's when most gifts are bigger. And it's when people generally feel a seasonal giving spirit.

In this segment of CEO Corner, Executive Director Sharon Reilly of Cradles to Crayons Boston joins Peter Howe.

Cradles to Crayons provides kids in need, from birth through age 12, with items they need for life at home, school and play.