CEO Corner: Selling Your Idea

Executives from 2 Mass.-based food companies join Peter Howe to discuss their businesses

Two Massachusetts-based food companies aim to satisfy the nation’s sweet tooth. But they have very different histories and recipes for success.

Drew Harrington co-founded Yasso, which makes frozen Greek yogurt bars. Valerie Bono owns the Golden Cannoli Shells Company.

Both join Peter Howe on CEO Corner.

Harrington and Bono talk about how they manufacture and market their products.

They each had times when people said "no" to their ideas. What did it take to get to "yes?"

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