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As Belichick Talks “Deflategate,” #Flexball Ad Appears

While Patriots coach Bill Belichick defended himself to reporters on air pressure in footballs, stadium sponsor Gillette had an ad up behind him: #Flexball.

belichick flexball deflategate patriots
NECN

While Patriots coach Bill Belichick defended himself to reporters on air pressure in footballs, stadium sponsor Gillette had an ad up behind him: #Flexball.

The coincidental ad appeared Thursday as Belichick talked about cheating accusations being investigated by the NFL, saying he doesn't know how his team used underinflated footballs during a win against the Indianapolis Colts on Sunday.

The win earned the Pats a spot in the Super Bowl on Feb. 1 against the Seattle Seahawks.

New England plays in Gillette Stadium and the Flexball ad is for one of the company's razors, which uses a small ball to rotate the head of the razor during shaves. After the news conference, #Flexball quickly became a popular hashtag online to poke fun at the coach.

Kurt Iverson, the senior communications manager at Gillette Stadium, released a statement to NECN later on Thursday:

“The #FLEXBALL hashtag was launched in parallel with our launch of the Fusion ProGlide with FlexBall Technology back in April 2014 and appears through a lot of existing Gillette branding. Because of our partnership with Gillette Stadium, our logo is always included on the backdrop at team meetings and press conferences.” 

Copyright AP - Associated Press
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