Facebook has allowed conservative news outlets and personalities to repeatedly spread false information without facing any of the company's stated penalties, according to leaked materials reviewed by NBC News.
According to internal discussions from the last six months, Facebook has relaxed its rules so that conservative pages, including those run by Breitbart, former Fox News personalities Diamond and Silk, the nonprofit media outlet PragerU and the pundit Charlie Kirk, were not penalized for violations of the company’s misinformation policies.
Facebook's fact-checking rules dictate that pages can have their reach and advertising limited on the platform if they repeatedly spread information deemed inaccurate by its fact-checking partners. The company operates on a "strike" basis, meaning a page can post inaccurate information and receive a one-strike warning before the platform takes action. Two strikes in 90 days places an account into “repeat offender” status, which can lead to a reduction in distribution of the account’s content and a temporary block on advertising on the platform.
Facebook has a process that allows its employees or representatives from Facebook’s partners, including news organizations, politicians, influencers and others who have a significant presence on the platform to flag misinformation-related problems. Fact-checking labels are applied to posts by Facebook when third-party fact-checkers determine their posts contain misinformation. A news organization or politician can appeal the decision to attach a label to one of its posts.
Facebook employees who work with content partners then decide if an appeal is a high-priority issue or PR risk, in which case they log it in an internal task management system as a misinformation “escalation.” Marking something as an “escalation” means that senior leadership is notified so they can review the situation and quickly -- often within 24 hours -- make a decision about how to proceed.
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