Apple says they don't just create products- they create markets. How will the latest line of products, unveiled this week, fit that bill?

NECN's Boston Business Editors roundtable discussed the iPhone 6, iPhone 6 Plus, and the new iWatch.

Tim Cook, the successor to Steve Jobs as CEO of Apple, has been criticized for not unveiling new products frequently enough.

"The market has already given him high approval ratings, given what we've seen is happening with Apple stock over the last year. Its done extremely well and this is an important moment and there are a lot of new innovations coming," said George Donnelly of the Boston Business Journal. "The Samsung big phone is something that they envied for a long time and now they have it."

The roundtable also discussed iPay, a way to make purchases through your Apple device.