What is Donald Trump's Ad Strategy? | NECN

What is Donald Trump's Ad Strategy?

One media tracking agency estimates Trump has received almost $4 billion in unpaid media with less than half that for Clinton

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    NEWSLETTERS

    Why do many feel like Trump has far out-advertised Clinton? (Published Thursday, July 7, 2016)

    Hillary Clinton has aired television ads 20,000 times nationwide just in the past month. 

    When asked how many people believe Donald Trump has run, Andrew Aspel of Newton, Massachusetts, suggested 25-30 thousand and Janice Pruitt-Hall guessed 40,000. 

    The actual number of television ads Donald Trump has aired in the general election is zero. 

    With that, why do many feel like Trump has far out-advertised Clinton? 

    As one voter put it, "I think that he's been incredibly effective at using public media sources by just saying outlandish things." 

    One media tracking agency estimates Trump has received almost $4 billion in unpaid media with less than half that for Clinton. 

    University of New Hampshire Political Science professor Dante Scala says, "It's unlike anything we've seen in recent Presidential campaign history." 

    Scala says at this point in a campaign, the nominees are typically running neck and neck when it comes to ads. 

    But it seems Trump's campaign coffers do not have the kind of funds that would allow big ad buys. 

    At the end of May, Trump had $1.3 million on hand compared to Clinton's $44 million. 

    Scala said, "Can he really bank roll a national general election campaign and if he can't or won't - will Republican donors come to the rescue?" 

    Donors have come to the rescue according to an email from the Trump campaign which says Trump raised $51 million dollars in the month of June from 400,000 supporters, 94-percent of whom gave $200 or less. 

    Which means Trump TV ads could be coming soon.


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