Electronic toymaker VTech was hacked on November 14, exposing the personal information of around 5 million customers, NBC News reported.
Hackers gained access to VTech's Learning Lodge website, where parents can download apps, e-books and other materials for their toys.
While no credit card numbers were stolen, hackers did get access to profile information like names, email addresses, passwords, mailing addresses and IP addresses. The hacked database also included information related to children, including names, genders and birth dates.
VTech did not disclose how many of the 5 million accounts contained children's personal information. The company said it discovered the breach ten days afterwards.