Uber's newest service focuses on delivering goods instead of people.
UberRUSH, a new on-demand delivery option for businesses, launched Wednesday in San Francisco, Chicago and New York. The basic idea is that when Uber drivers aren't delivering people, they can deliver stuff.
"Uber Rush is an on-demand delivery service small businesses can use to reach their customers,” said Uber Rush GM Susan Alban. “The product doesn't have to fit in a little bag, or a box, it can be dry cleaning, clothes on a hangar, a wedding dress, cake, a pizza, flowers from a florist."
Any business in any of the three cities can sign up to have their goods delivered by an Uber driver, but it is not cheap. In San Francisco, the cost for businesses to use UberRUSH is $6 for delivery within one mile and $3 for each additional mile. The service is slightly cheaper in Chicago and New York.
Uber will use its current fleet of drivers, but it will also turn to bike messengers as well.
In August, Uber launched a limited food delivery service called UberEATS serving two San Francisco neighborhoods.
NBC Bay Area's Scott Budman contributed to this report.