(NECN: Josh Brogadir) - Now that Lady Gaga is gone, the screaming has subsided, dozens of people stood out here in the snow.
Lady Gaga's star power is hard to match, but her Born This Way Foundation is just getting started with a kickoff at Harvard alongside Oprah Winfrey.
The non-profit to help kids who have been isolated and are in need of self-confidence is also getting a big lift from local businesses in Cambridge.
Starting with Zinneken's - offering a special Lady Gaga and Oprah waffle - 2 dollars going to the foundation from each decadent dark chocolate, banana, whip cream and caramel waffle.
Co-owner Bertrand Lempkowicz says they're glad they can help.
And at the Hotel Veritas - guests donate $25, the hotel kicks in an additional $75 to the foundation through the end of the year.
Sales manager Nicole Donnelly says it was something the hotel was eager to do.
Over in Porter Square, Realtor Holly Donaldson is giving an incredible 5 percent off her next commission - to the Born This Way Foundation.
She says every kid deserves a chance for a happy, peaceful childhood.
After the event, the Grammy winner left the building - with a wave to her fans - many of whom chased her motorcade down the street.
A huge part of this foundation is mentoring and career development - getting kids on the right track - and keeping them going that way.