Burger King Plans to Release Impossible Whopper Nationwide

The appeal of the Impossible Whopper for Burger King’s meat-eating clientele is the patty's near identical taste and texture to actual meat

After a successful trial run, Burger King announced Monday that it plans to release its Impossible Whopper nationwide. By the end of the year, the plant-based burger will be available in all of Burger King's approximately 7,300 locations, NBC News reports.

“Our Impossible Whopper test in St. Louis went exceedingly well and as a result we plan to extend testing into additional markets in the very near future,” a spokesman for Burger King's parent company, Restaurant Brands Inc., said in a statement.

Burger King made waves on April 1 when it became the largest fast-food company thus far to begin selling the vegan burger.

Burger King’s Impossible Whopper uses the Impossible Burger 2.0, which was released in 2019 and which Impossible Foods Inc. claims tastes even more identical to beef than the original. In a taste test, Burger King clientele couldn’t tell the difference between the meat-based and plant-based Whoppers.

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