The Salvation Army Uses “The Dress” in Anti-Violence Campaign

Screen Shot 2015-03-06 at 10.09.58 AM
The Salvation Army

The dress that sparked the Internet debate last week on whether it was blue and black or white and gold is now being used to draw attention to violence against women.

The Southern African branch of the Salvation Army tweeted out an image of a woman covered in dark bruises, posing in a white and gold version of the viral dress, as part of a social media campaign to help stop abuse against women.

“Why is it so hard to see black and blue?” the text reads. “The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.”

The campaign uses the hash tag #stopabuseagainstwomen and comes ahead of the International Women's Day on March 8.

Carin A. Holmes, a spokeswoman for the Salvation Army, told NBC News on Friday the hope is to “raise awareness against the atrocity of women abuse” and bring attention to the Salvation Army's work with CareHaven, a South African residential shelter for women and children who have been abused or trafficked.

Last week #The Dress rocked the Internet, with 11 million mentions on Twitter within the first day of the story.

The image shared by The Salvation Army didn't drew quick response from social media users on Friday, with many calling it "powerful."

Contact Us