How Has Market Basket's Image Changed?

Bruce J. Mittman, CEO of Mittcom discusses the image of Market Basket

The attorney generals from Massachusetts and New Hampshire are vowing to protect the rights of the Market Basket workers.

The company has told employees that they have until Aug. 4 to go back to work before losing their positions.

Customer Raymond Santos is also voicing his support. He Tweeted, “I promise to spend at least 100 dollars at Market Basket competitors for each employee that is fired. Who is with me?"

The whole situation has changed the way people look at Market Basket.

For more on the subject, we were joined by Bruce J. Mittman, CEO of Mittcom.
 

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