Agreement Bars Ad Firm From Targeting Women Entering Abortion Clinics in Massachusetts - NECN
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Agreement Bars Ad Firm From Targeting Women Entering Abortion Clinics in Massachusetts

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    Technology reporter Kelly J. O'Brien joins necn to discuss his story, "AG Healey: Brookline startup targeted women with anti-abortion ads online."

     

    (Published Tuesday, April 4, 2017)

    Attorney General Maura Healey says a settlement with a digital advertising company bars the firm from targeting anti-abortion messages toward women entering reproductive health facilities in Massachusetts.

    Healey sought to prevent Copley Advertising from using technology called "geo-fencing" to direct ads to the mobile devices of certain people within a designated location.

    The Democratic attorney general said in a statement Tuesday that Massachusetts-based Copley was hired to send targeted ads to the mobile devices of "abortion-minded women" entering reproductive health facilities and methadone clinics in New York City, Pittsburgh, St. Louis, Richmond, Virginia and Columbus, Ohio. The ads include a link to services that encourage alternatives to pregnancy.

    The settlement bars Copley from using geo-fencing to target consumers at any health care facility in Massachusetts. Copley denied any wrongdoing.

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