Facebook is giving users more control over what they see in their news feed by letting users pick which friends' and brands' updates they want to see first, and even the order in which they'd like to view them.
"We rank [items in] your news feed with the goal that whether you have five seconds or five minutes, you're seeing the best of what's in your feed," Greg Marra, product manager at Facebook, told NBC News. "We know we don't always get that perfect right now."
To personalize the news feed, users have to go into "Settings" and select "News Feed Preferences" to choose who they see first when logging in.
The "see first" feature is already available on iOS and will soon come to Android and desktop.
The social network giant is also introducing a feature that allows users to pick pages they'd like to see at the top of the news feed and is re-designing the existing feature that lets people un-follow other users' posts without un-friending them.
Facebook has recently implemented another change. It has redesigned the small "friends" icon on the upper right hand corner of the page so that a woman is featured in front of a man.