food & drink

Trader Joe's Revealed Its Annual List of Customer Favorites—Here Are the Top 8 Products of 2023

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Move over, Oscar nominations, there's a different awards show making headlines this week.

For the 14th year in a row, supermarket chain Trader Joe's has released its Customer Choice Awards, spotlighting the products that its famously loyal shoppers love the most.

The chain polled 18,000 customers on its website and Instagram account with the question "If you were to spend the rest of your life on a deserted island, which nine Trader Joe's products would you take with you?"

The poll was open for the first few weeks of 2023, a spokesperson told CNBC Make It, with results then split up into categories such as snack, entree and household product.

The current reigning champion at Trader Joe's is the Chili & Lime Flavored Rolled Corn Tortilla Chips, which the supermarket's copywriters describe as "spicy, ire-zest-tible little scrolls made from stone ground corn masa."

Several products were ineligible for the contest because they have won their categories several times in past years. These were inducted into the newly created Trader Joe's Product Hall of Fame. They include the Mandarin Orange Chicken, Dark Chocolate Peanut Butter Cups, Peanut Butter Filled Pretzel Nuggets, Unexpected Cheddar and Soy Chorizo.

These are Trader Joe's customers' eight favorite products this year and how much they cost.

No. 1 snack: Chili & Lime Flavored Rolled Corn Tortilla Chips ($2.99)

Runners-up:

  • Organic Elote Corn Chip Dippers
  • Organic Corn Chip Dippers
  • World's Puffiest White Cheddar Corn Puffs
  • Crunchy Curls

No. 1 cheese: English Cheddar with Caramelized Onions ($9.99 per pound)

Runners-up:

  • Syrah Soaked Toscano
  • Baked Lemon Ricotta
  • Blueberry & Vanilla Chèvre
  • Brie

No. 1 entree: Butter Chicken with Basmati Rice ($4.49)

Runners-up:

  • Chicken Tikka Masala
  • Kung Pao Chicken
  • Butternut Squash Mac & Cheese (seasonal)
  • BBQ Teriyaki Chicken

No. 1 household product: Scented candles (prices vary)

Runners-up:

  • Daily Facial Sunscreen
  • Ultra-Moisturizng Hand Cream
  • Tea Tree Tingle Shampoo & Conditioner
  • TShea Butter & Coconut Oil Hair Mask

No. 1 produce item: Bananas (25 cents each for organic, 19 cents for regular)

Runners-up:

  • Teeny Tiny Avocados
  • Honeycrisp Apples
  • Brussels Sprouts
  • Organic Carrots of Many Colors

No. 1 dessert: Mini Ice Cream Cones ($3.79)

Runners-up:

  • Danish Kringle (various)
  • Sublime Ice Cream Sandwiches
  • Chocolate Lava Cakes
  • Brookie

No. 1 vegan/vegetarian item: Kale & Cashew Pesto ($3.99)

Runners-up:

  • Vegetable Fried Rice
  • Beefless Bulgogi
  • Palak Paneer
  • Cauliflower Gnocchi

No. 1 beverage: Sparkling Honeycrisp Apple Juice (price not currently available)

Runners-up:

  • Triple Ginger Brew (seasonal)
  • Sparkling Peach Black Tea with Peach Juice
  • Sparkling Cranberry & Ginger Beverage (seasonal)
  • Non-Dairy Brown Sugar Oat Creamer

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