(NECN) - For the seventh year, NECN and Allen & Gerritsen are conducting the Super Bowl ad Meaningful Message survey. Andrew Graff, CEO of the ad agency Allen & Gerritsen joins NECN Business with a look at some of the new ads.
Most of the polls conducted after the Super Bowl focus on the popularity. As Graff explains, this survey examines the performance of the commercials; How meaningful was the message, would the consumer actually buy the product?
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